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Shay Port 


Shay Port is a CPA, Financial Coach, Counselor and Educator. After receiving her CPA, Shay worked as a corporate accountant in Los Angeles for over 10 years. After seeing so many of those around her struggling with their personal finances, Shay founded her company, Financial Wellness with Shay Port.

Over the past decade, through the magic of video conferencing, Shay has coached hundreds of participants in every part of the country to overcome financial habits that don't serve. Shay and her clients work together on creating holistic, comprehensive and easy-to-follow personal financial plans in order to achieve their financial goals. 


Shay offers many diverse services, but she specializes in coaching people who are in significant debt, to not only get out of debt permanently, but to form new financial habits and develop a positive and empowered relationship with money going forward.

In addition to providing services through her own company, Shay is also the financial coach for two non-profits that primarily serve the Jewish community in their respective cities – JFunds, Pittsburgh, PA and JIFLA (Jewish Interest Free Loan Association of Georgia), at no cost to the participant.


Shay’s other non-profit engagements in the field of financial coaching/training have included 4 years as the financial coach at one of the first Financial Opportunity Centers in Pittsburgh, as the creator and leader of the financial wellness program for the Pittsburgh chapter of Platform to Employment, and as a certified Financial Counselor/Coach trainer through the Cities for Financial Empowerment. Shay also wrote and led several different “train the trainer” seminars for the CFE.


Like everyone, Shay has experienced her own financial challenges. This is how she knows, firsthand, how empowering and life-altering it can be to finally get the help and direction you need in order to live a life of security, abundance and ultimately financial freedom.

Work with Shay
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